By Sohel F Fidai :
Produced by Emmy-Award winning Pablo Munguia
Mumbai, India, 11thJanuary 2020: 22-year-old Indian-American pop artist Avanti Nagral announced the release of her new single “Sneaking Around”, a global pop track influenced by Indian and Latin sounds that breaks stereotypes with its fun yet meaningful visual.
Produced by Emmy-Award winning Pablo Munguia; written/performed by Avanti Nagral, and worked on by an all-Berklee team, the single was written and produced across Mumbai, New York, Spain and Los Angeles. The music video was directed and choreographed by Bollywood choreographer Mudassar Khan and produced by Golden Milk Media.
The single embraces a stylistic narrative that portrays the duality of tradition and modernity.
Maybe it’s the reggaeton beats, the tabla-dhol synthesis, the anthemic chorus or the accompanying Bollywood-inspired music video, but the track fuses the tradition of the East with the modernism of the West in a globally appealing manner.
Avanti Nagral who has the ability to emulate her sheer vulnerability through her bouncy vocals states, “Sneaking Around is a track that musically and visually celebrates the multiple worlds each of us live in. You can be two things at once, and how you balance that duality is totally up to you. I loved working with industry stalwarts like Pablo and Mudassar on the track!”
Pablo Munguia who has worked with the likes of Seal and Britney Spears said, “Working on the single with Avanti was great fun because she knew exactly what she wanted, and was always motivated to make Sneaking Around be the best it could be.”
Mudassar Khan of Dance India Dance fame states, “I had a blast shooting this video, Avanti is amazing and very talented”.
Replete with dance sequences, stunning outfits, stellar cinematography, sassy lyrics and sultry vocal runs, Avanti’s song ensures unveils every side of the story it relays. Watch out for this quadruple threat – singer, writer, dancer, and actor – Avanti and her music are a force to be reckoned with.
Avanti Nagral is an international pop artist from the soul of Bombay and the heart of Boston.
Trained in Indian Classical music under Padma Bhushan Dr. Prabha Atre and with experience in Broadway, Church and Devotional Music, Avanti’s music blends elements of the East and the West with global appeal.
Avanti is also the first in the world to pursue a dual degree at both Harvard University and Berklee College of Music, making her a trailblazer for creators everywhere. A musician-cum-entrepreneur, Avanti has spoken/performed at the United Nations, TEDx and other academic and non-profit organizations as a motivational speaker, artist, songwriter and advocate. She released the first virtual reality music video in South Asia for her single ‘I Like’, and has since released “Treated”, “The Other Side” and “thank u (pls)”, and most recently, “Sneaking Around”. She was also nominated for Best Actress in a leading role for her portrayal of Agnes in ‘Agnes of God’ at the National Theater Awards in India, and has performed at venues and festivals across India, the US and Southeast Asia.
In addition to music, Avanti cares deeply about the intersection of art and social change. Shehas done work in the fields of music therapy, anaemia, organ donation, cardiac disease, CPR/emergency care, and mental/sexual health. In 2013, she founded YCPR, a Youth Cardio-Pulmonary Resuscitation campaign that was seed-funded with her earnings as a performing artist, empowering youth to help save lives in their communities. In 2019, she co-founded a first-of-its-kind global conference on storytelling and social impact, bringing together artists, storytellers, social policy experts and changemakers invested in the intersection of arts and social change. She has collaborated with professors from Harvard Medical School, The School Of Public Health, Harvard Business School and Harvard South Asia Institute on research, and continues to work on other initiatives and advocacy work, having recently founded a socially responsible digital entertainment production company, Golden Milk Media.