By Sohel F Fidai :
Anushka Sharma (@AnushkaSharma) and Twitter has come together for a unique campaign encouraging positivity, kindness and inclusivity called #HappyTweets. The initiative aims to highlight how people use Twitter to have positive conversations and share their joy with others. In doing so, Anushka and Twitter will aim is to inspire audiences to use the service to talk about positive moments, thoughts and experiences.
The actress, who has been spearheading a digital revolution to spread happiness and highlighting acts of goodness across the digital universe through her breakthrough digital initiative #LoveAndLightProject, has associated with Twitter to encourage dialogue focusing on responsible conversations that are kind and spread positivity and inclusivity, reminding people about the power of connection. Sharma (@AnushkaSharma) launched the campaign with Twitter’s customised #HappyTweets x #LoveAndLight emoji and also a Tweet thread involving people to highlight all things that make them smile with the hashtag #HappyTweets. Some of the best #HappyTweets shared by audiences would be featured in the actress’ next #HappyTweets video.
Sharma had posted her first #HappyTweets video earlier in August this year, where she had shared some joy-filled, loving Tweets by various people on the platform. As part of the campaign, she will be posting similar videos, where she will read out some of her favorite #HappyTweets shared by people on Twitter.
Speaking about the partnership, Anushka Sharma said, “Love and Light Project is aimed at spreading all things good on the internet. From highlighting goodness, to acts of kindness, to spreading happiness, to appreciating and accepting each other and promoting inclusivity, to creative collaborations, this project is looking to touch the lives of internet users through all things positive, uplifting, inspiring and humane.”
She adds, “Platforms like Twitter have tremendous potential to tap into the inherent goodness of humankind and bring across social change, as well as the power to generate conversations that impact human thought and behaviour. I’m delighted that Twitter has partnered with Love and Light Project to spread internet positivity. The emoji that is being launched by me stands for the undying human spirit of goodness and is a call to action for all internet users to use social media to bring the world closer, unite rather than divide and facilitate an exchange of thoughts, beliefs, cultures and ideas through collaborations. I have always believed that through positivity and positive affirmations, the world will be a better place and our collaboration intends to bring focus to this constructive philosophy of life.”
The special emoji will be available to users to use from today!