On Friday evening, leading publishers Burda Media India launched the Indian edition of their international online luxury platform, Lifestyle Asia. This elite event was elevated with sublime installations by stalwarts such as architect Ashiesh Shah, fashion designer Rahul Mishra, bespoke luxury weddings experience Aurum by Varun Bahl, skincare & wellness brand Pure Earth and travel house Cox & Kings. The venue was bedeckedamidst a lush canopy of trees with the stunning backdrop of historical buildings and the Racecourse.
India is the fifth country to feature in the Lifestyle Asia stable, which started its first edition with Hong Kong in 2006, followed by the Singapore, Bangkok and Kuala Lumpur editions. Given the eminent and established lineage of this platform, Lifestyle Asia India seeks to uphold the same editorial guidelines as its international counterparts. A definitive guide to the best in luxury lifestyle across the country, it is through engaging features on fashion, design, accessories, dining, travel, arts & culture, home beauty, auto & tech, and weddings that the site strives to cover everything that defines luxury living in India.
A host of Mumbai’s distinct household names were in attendance as elite users of this collaborative platform. These included Princess Franciose Sturdza, Harshavardhan Rane, Rahul Dev, Pheroza Godrej, Kim Sharma, Raj Nayak, Siddharth Kannan, Manasi Scott, Ashmit Patel, Maheck Chahal, Ken Ghosh, Shonali Nagrani, Lucky Morani, Arzoo Govitrikar, Aditi Govitrikar, Nikita Dutta, Aishwarya Nair, Jatin Kampani, Clint Fernandes, Jatin Kampani, Suved Lohia and more The understated yet enthralling evening served cocktails, hors-d’oeuvre, petit desserts, and live music.
On this delightful evening of magnificence and success, Björn Rettig, Director Burda Media India commented, “Lifestyle Asia India is the newest edition of the extremely successful Lifestyle Asia brand, which is the digital platform of choice for the luxury consumers and brands in the South-East Asian market. The Indian market’s digital growth has been tremendous, and Burda Media understood and recognised that. Add to that the increase in luxury consumption, and we saw that the time was right to launch this platform in the country. In Lifestyle Asia, readers will find all information regarding the best experiences and latest news pertaining to luxury lifestyle and everything under its purview.”
About Burda Media India
Burda Media India is one of India’s most high-profile publishers with a proven track record and portfolio that operates in the luxury and luxury travel sectors. Its flagship print title, Travel+Leisure India and South Asia, is dedicated to both international and domestic luxury travel, is the best-selling title in its sector, and is celebrating 12 years as an industry leader.
About Lifestyle Asia
The platform was launched in Hong Kong in 2006 with the vision to dominate the online luxury and premium space in Asia. The company has since launched the digital lifestyle platform in Singapore (2008), Thailand (2009) Malaysia (2012) and Bangkok (2014). The site publishes authoritative and current content, covering premium and luxury style, accessories, travel, dining, beauty, auto, entertainment, and event coverage. There is an emphasis on locally relevant content. The readers are the urban elite: Professionals, celebrities, movers and shakers with high disposable income. In 2017,Burda International acquired LifestyleAsia.com.